Do you have a taste for testing?
The road to direct mail fundraising success is paved with frequent, careful, and disciplined testing. And that testing should include regular attempts to find new — and optimize older — offers,...
View ArticleBeing thoughtful and being thankful
Every morning, near the start of my prayer time, I do this methodically: I think of three things that I’m thankful for and for each I give thanks to God. I look for things that happened yesterday or...
View ArticleRemember Who Holds Us Fast
Things feel difficult and have felt that way for a while, and it seems like they might get more difficult before they get easier. Within my family, the feelings of “will this ever end” color daily...
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It’s the pretty stuff that does the heavy lifting
You’ve searched. You’ve critiqued. You’ve conversed. You’ve prayed, studied, and assessed. Finally, you’ve hired your agency. Hiring your agency of choice is not the end of a long process, it’s the...
View ArticleJoin us at NRB 2022 in Nashville
We’re hoping that we get the chance to meet you at the NRB 2022 Christian Media Convention. As the world’s largest gathering of Christian communicators and ministry professionals, NRB 2022 is a great...
View ArticleHow AI is transforming digital marketing and fundraising
In just a few short weeks, I’ll be giving a workshop at the National Religious Broadcasters Convention called Artificial Intelligence and Audience Building in Digital Fundraising. In the workshop, I...
View ArticleHow to Blend Process, Strategy, and Creativity to Maximize Results
Throughout my career, I have been part of marketing and agency teams that have developed great creative as well as, if I’m honest, some not-so-great creative. As I look back at creating commercial...
View ArticlePeople of Masterworks | Tamara Wheeler, SVP, Client Services
People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know some of our team members,...
View ArticleThe relative value of growing sustainer giving
More and more, I’m encouraged to see nonprofit organizations leaning into recurring giving. Leaders are recognizing that the Subscription Economy has made consumers and donors comfortable with...
View ArticleCLA Outcomes Conference in Louisville
We would love to see you at Christian Leadership Alliance’s Outcomes Conference on April 26-28 in Louisville! This will be an encouraging time, rich with opportunities to connect, engage, and grow. If...
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